Since '98 Grip Socks

About Us

We are two sisters with a shared passion for movement, strength, and wellness. With one of us rooted in personal training and the other in Pilates instruction, fitness has always been more than a profession—it’s a way of life. Over the years, we’ve seen how the right tools can transform not only performance, but also confidence, motivation, and joy in movement.

Our journey began with a simple idea: to design grip socks that work for everyone. Whether you’re lifting weights, flowing through Pilates, practicing yoga, or staying active throughout your day, we wanted to create socks that support you every step of the way. Stability, comfort, and style are at the core of our designs, because we believe you shouldn’t have to choose between performance and aesthetics.

As sisters with Syrian-Lebanese roots, we carry with us the resilience, creativity, and values of our heritage. That spirit is woven into everything we create; blending tradition with modern movement. This brand is more than a product; it’s our story, our culture, and our passion for helping others move with freedom and confidence. From the studio to the gym to the everyday moments in between, we’re here to walk with you—one step at a time.